"...I've found it to be my mission in life to help people
avoid being taken advantage of by those who have no
moral code and simply do not care about what they do to others..."



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Humble beginnings, family, faith and a solid determination to be a champion of the underdog paved the way for a highly acclaimed career in journalism and many rewards as a business entrepreneur.

For over 30 years, Consumer Investigator Dale Cardwell has relentlessly protected consumers and saved taxpayers millions. Learn more about Dale through these four quick biographical videos.

Early Career
Dale’s television career began at WKAG in Hopkinsville, Kentucky. His exposure of concerns related to the 1985 crash of a U.S. Army chartered jet that killed 248 Fort Campbell soldiers in Gander Newfoundland, made international news and propelled Dale to a prominent investigative role with the CBS-TV affiliate in Birmingham, Alabama. He went on to serve investigative reporting stints for WRAL-TV in Raleigh and WSMV-TV in Nashville before landing as a consumer investigative reporter for WSB-TV Atlanta, the number one station in the nation’s eighth largest television market.

Teaming Up with Clark Howard
In 1996, Dale joined consumer advocate Clark Howard. Together they formed the nation’s number one consumer reporting team. Clark and Dale won numerous awards for their business reporting, and under Clark’s tutelage, Dale became an expert at recognizing financial scams and determining the components that separate sound financial investments from those that are “too good to be true.”

Fighting Political Corruption and Government Waste
WSB-TV expanded Dale’s role in early 2000 to include ferreting out political corruption and taxpayer abuse. Dale’s efforts saved Georgians tens of millions of dollars, led to the jailing of some of Atlanta’s most notorious politicians, and caused others to be removed from office. He left WSB-TV in late 2007 to run for the United States Senate. Holding the sentiment that government had been “bought” by corporate-financed special interests, Dale refused PAC (political action committee) contributions. In spite of the financing challenges, he captured nearly 25% of the primary vote in Georgia’s populous North/Central counties.


After three decades of investigative work, the mission continues.

Launch of TrustDALE.com
With a desire to directly empower consumers with solutions, in 2009, Dale launched his unique, business review and consumer advocacy company, TrustDale.com. This successful enterprise has now grown to encompass a multi-media platform including online, TV, and radio in the metropolitan markets of Atlanta, Nashville, Tampa, Birmingham, and Dallas Fort Worth. Thousands rely on TrustDale.com, the free online resource where consumers can obtain Dale’s recommendations to find the best local businesses. Dale and his consumer investigative team stringently vet and review businesses according to reputation, price, quality, and customer service. Those meeting the highest standards are eligible to become TrustDale “Certified” gaining Dale’s personal endorsement and the opportunity for promotion through TrustDALE’s multi-media presence.

Television, Radio and Online Media

Seven seasons forward, TrustDALE TV and Radio have been a stable source of consumer news and stories focusing on education for the viewer and listener. With the addition of 24/7 social media and online programming, we're building a better consumer network for you!
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Personal Consumer Connection

One of Dale's core focal points is personal interactions with the public. Taking the time to learn and talk with consumers, like you, is key to understanding the challenges that people face in their daily lives. Please follow us on Facebook, Twitter and all our online locations to learn more about upcoming personal appearances.
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